How to find a good OOH Client Director
Are you looking for an OOH Client Director but are having difficulty recruiting one? Not sure how to find a good OOH Client Director? Have you relied on recruitment companies, but have not had the expected results?
In this article we explain who this figure is and what he/she does, as well as the advantages of using Ricercamy as a partner in the search and selection process.
OOH Client Director:
It must be said that the OOH, which stands for Out Of Home, includes all the communications that we encounter when we are out of our homes, so billboards, posters, signs, prints on public transport, etc. …
It has always been used by all successful companies as a form of advertising in static form, recently integrated with digital technology, evolution from the simple billboard to the “programmatic advertising”, with the DOOH (Digital Out Of Home) and MOOHBILE (Mobile Out Of Home), up to the new technologies of 3D printing.
Particularly appreciated are the billboards that “hide” situations usually unpleasant to see, such as the scaffolding of buildings undergoing renovation, which are “covered” by more aesthetically pleasing views.
Much more attractive and impactful are those forms of communication that blend reality with the “optical trick” called “Trompe L’Oeil”: for example “The Vision” by the artist Cheone on the Clear Channel art wall in Porta Romana in Milan, which reproduces atmospheres typical of Gaudi.
In this context the OOH Client Director operates, a Manager endowed with creativity mixed with technology and innovation who develops advertising and information campaigns for companies.
What does the OOH Client Director specifically do?
- Develops customized communication strategies
- Develops and oversees the commercial strategy of clients
- Probes the market in search of new methods of communication
- Seeks originality and uniqueness in the various forms of advertising
- Supervises the quality of the work carried out, comparing it to market standards
- Manages the economic and financial aspects of the project
- Monitors the benefit derived from the advertising campaign
- Ensures customer satisfaction
To perform the above activities, people will need to have among their skills:
- Bachelor’s degree in humanities, marketing and communications preferred
- Strong knowledge of the technological and digital advertising market
- Experience in communication agencies
- Excellent organizational skills
- Good relational skills
- Aptitude to work for objectives
- Ability to monitor the results obtained
- Good knowledge of the English language
Obviously important soft skills complete the profile, such as: attitude to team work, proactivity and creativity, good organizational skills and result orientation.
In the marketing sector there is a strong competition in the market and the speed in contacting them and a salary study are the bases to optimize a selection process.
So, how to find a valid OOH Client Director?
Ricercamy, a revolutionary and dynamic head hunter, born in March 2012, has, since its inception, been committed to introducing innovative elements into the world of Search and Selection that would improve the redemption of Recruiting activities.
According to a study by Linkedin, 75% of talents are passive and are already working, not proactively looking for new professional opportunities. Only 25% of them are more consistently interested in actively searching for new job openings. As a result, investing your company’s budget in subscriptions and/or job posting platform offers certainly cannot be the only effective solution.
It is necessary to adopt a methodology that allows you to get to the best candidates: the hunting calls (or Head Hunting as we call it)!
This is how our specialized headhunters find qualified personnel for our clients. The anonymous calls of our consultants are able to intercept any profile with different seniority. Through a very thorough and technical telephone pre-screening, in addition to the personal data, we collect all the specifications on the candidate’s experience necessary to assess its validity and thus allowing the same to access the next step. All this is done and shared in real time through a cloud file. In this file it is possible to work hand in hand with the human resources representative of the client company, who does not have to wait 2-3 weeks to receive the first shortlist of valid profiles, but just a few hours!
The Ricercamy revolution:
Transparency and immediate sharing is a distinctive feature of Ricercamy, which has been specializing over the years in the search and selection of technical figures in the digital field and thanks to the development of specific skills and knowledge of the profiles sought and the reference market.
Looking for personnel on a daily basis, our head hunters have acquired a know-how and a specialization in their fields, which allow us to be leaders in this market crowded by Recruiters. This allows us to know how to find a good Social-Media Manager.
Strong of our tools, since its beginning, Ricercamy supports from the smallest realities to the largest companies in the selection of qualified personnel difficult to find and insert. Thanks to the SMART commercial offer, our clients ask us to carry out selections that they have always tended to do internally. Since we have certain costs and we do not provide completion fees or exclusivity, they feel free to delegate the management of their vacancies to us. Or else those activities that are more difficult or repetitive, making their work easier.
If you are looking for these profiles, don’t wait!
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