Despite the globally difficult period, many companies in different sectors have resumed their activities at a great pace and as a result there is often a need for a new Corporate Communications Expert.

Whatever the size of the company, it is a key resource because corporate communication encompasses all communications conducted by a company. This means that it covers both internal communications, i.e. how employees are informed, listened to or actively involved in the life of the business, and external communications, i.e. whether the target audience is business partners (as in B2B marketing), customers (as in B2C marketing) or the media (as in PR).

First of all: What does a corporate communication expert do?

communication should create a uniform image across all channels. The uniform communication strategy should, for example, also reflect the corporate culture, circumscribe the type of target audience and clarify the nature of the message itself. The aim of corporate communication is to be able to control the effect it has on the company’s internal and external audiences as effectively as possible. This can only be done by means of a corporate communication strategy that is first and foremost uniform and consistent in all its aspects. If a consistent strategy is not pursued across all available channels, all efforts will be in vain.

So how do you look for a good corporate communications expert?

The only solution is direct hunting, pure headhunting: you call the target company under false pretences, you pass on the figure in question and only when we have the contact we are interested in on the phone do we reveal the real reason for our call.

Do not make the mistake of thinking that headhunting is a practice used only to look for executives or managers! By way of example, at Ricercamy we have also gained solid experience in hunting for profiles that work in production and on machinery: from the melting furnace operator, to the assembly line operator up to figures of greater responsibility.

Of course, these are very delicate operations, especially because you have to ‘take’ a man from an office who is working there! So these calls must be handled with competence, discretion and professionalism, so it is necessary to rely on those who, like Ricercamy, do it for a living! By relying on us you will have several advantages: maintaining anonymity with respect to the needs of your brand, having information retrieved here and now and not from old databases that can not be updated at the time and especially use your time for other emergencies as Head Hunting is an extremely time consuming activity.

From a commercial point of view, the rules of engagement between Ricercamy and its Clients have also changed! No more paying exaggerated fees, lump sums or “tokens” for each placement made in the company! With our SMART rate you only pay for the hours that are actually used for your specific selection. So not only will you have a fixed and certain initial cost, but compared to a traditional approach, your fees will average between 5 and 8% of your RAL!

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Alessandra Zoppi

Senior Division Manager

Ricercamy