The Business of Specialty Coffee by Maxwell Dashwood
Product details
| Management number | 248454359 | Release Date | 2026/09/03 | List Price | US$26.00 | Model Number | 248454359 | ||
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Structured in eight comprehensive parts, the book begins with an
overview of the specialty coffee industry, moving to the nitty-gritty of
doing business, understanding wider market forces, values, branding,
marketing, strategies, and concludes with Dashwood's thoughts on the
future of this ever-evolving market.
With a journalistic
approach, Dashwood doesn't prescribe a one-size-fits-all business model
but offers a panoramic view of the industry, providing readers with the
tools, insights, and understanding needed to carve their niche. Whether
you're an entrepreneur thinking of entering the coffee business, an
established professional, or just a coffee enthusiast, this book
promises a rich blend of information and inspiration.
Bestseller ranking
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