The Brewing Projekt Squeeze and Crush 6Pk

The Brewing Projekt Squeeze and Crush 6Pk is a Mexican-style lager brewed with lime and sea salt, packaged in a six-pack of 12 oz cans at 4.8% ABV. Brewed in Eau Claire, Wisconsin, this sessionable lager builds lime and salt directly into the recipe, eliminating the need for a citrus wedge garnish. It holds a solid 3.7 out of 5 rating on Untappd across more than 800 reviews.

Quick Facts: ABV: 4.8%  |  Origin: Eau Claire, Wisconsin  |  Style: Mexican Lager with Lime & Sea Salt  |  Brewery: The Brewing Projekt

Production & Heritage

The Brewing Projekt operates out of 1807 N Oxford Ave in Eau Claire, Wisconsin, and has built a reputation for inventive, flavor-forward beers that push beyond traditional Midwestern brewing. Squeeze and Crush follows the Mexican lager template — a clean, light-bodied lager fermented crisp — but integrates lime flavoring and sea salt during production rather than relying on a post-pour garnish. The result is a beer designed around consistent citrus-saline balance in every sip, a detail that distinguishes it from macro lagers where lime character depends entirely on the drinker adding a wedge.

Tasting Notes

Aroma: Bright lime zest leads immediately, followed by a faint bready, grain-forward base typical of clean lagers. A subtle mineral quality from the sea salt rounds out the nose without dominating.

Taste: The entry is crisp and effervescent with pronounced lime tartness that hits the front of the palate. At mid-palate, the sea salt emerges, amplifying the citrus and adding a savory edge that keeps the beer from reading as one-note. The malt backbone is intentionally subdued, letting the lime-salt combination carry the flavor.

Finish: Short and clean, as expected from a 4.8% lager. A slight saline tingle lingers alongside dry lime pith, encouraging another sip almost immediately.

How to Drink Squeeze and Crush

Serve it cold — ideally around 38–42°F straight from the can or poured into a chilled glass. This beer is engineered for easy, rapid consumption on warm days, and it delivers best when the temperature stays low. A Michelada is a natural fit, since the built-in lime and salt provide a running head start on the classic combination of beer, lime, and seasoning. It also works well in a Beer Margarita (chelada-style), where the lager's light body and citrus character blend seamlessly with tequila and triple sec. For a simpler riff, try a Shandy by mixing it half-and-half with fresh lemonade, letting the salt accent bridge both flavors.

Best For

• Backyard cookouts and summertime grilling sessions
• Beach, lake, or poolside drinking where low ABV and high refreshment matter
• Introducing craft-curious friends to flavorful alternatives to mass-market Mexican lagers
• Stocking a cooler for tailgates or outdoor sporting events

Frequently Asked Questions

What does Squeeze and Crush taste like? It delivers a prominent lime tartness layered over a clean lager base, with sea salt adding a savory, almost margarita-like quality that keeps it refreshing and easy to drink.

How does Squeeze and Crush compare to Corona Extra? Corona Extra is a straightforward pale lager that relies on an added lime wedge for citrus flavor, while Squeeze and Crush incorporates lime and sea salt directly into the brew for a more pronounced and consistent flavor profile at a comparable 4.8% ABV.

Is Squeeze and Crush good for beginners? Absolutely — the 4.8% ABV makes it highly sessionable, and the familiar lime-and-salt flavor profile is approachable for anyone who enjoys a Corona with lime or a basic margarita.

Where is Squeeze and Crush made? It is brewed by The Brewing Projekt at their facility on North Oxford Avenue in Eau Claire, Wisconsin, a craft brewery known for bold, style-bending releases.

What foods pair well with Squeeze and Crush? Fish tacos benefit from the lime-salt synergy echoing a fresh squeeze of citrus. Ceviche mirrors the beer's bright acidity. Grilled corn with tajín seasoning plays off the saline character. Chips and guacamole are a straightforward match, and light carne asada lets the beer refresh the palate between bites.

What sizes does Squeeze and Crush come in? It is commonly available in 6-packs of 12 oz cans, which is the standard retail format for this release.

Is Squeeze and Crush worth the price? It positions as an accessible craft alternative to mass-market Mexican lagers, offering built-in flavor complexity at a modest craft price point — strong value for anyone who routinely buys limes to garnish their beer.

Why Squeeze and Crush?

The defining move here is embedding lime and sea salt into the brewing process rather than treating them as afterthoughts. That single decision gives Squeeze and Crush a consistency that garnish-dependent lagers simply cannot match from pour to pour. At 4.8% ABV, it sits in the sweet spot for session drinking without sacrificing flavor density. For drinkers who reach for a Mexican lager when the weather turns warm but want something with more character baked in, this Eau Claire-brewed option delivers exactly that — no fruit wedge required.