Jose Cuervo De La Familia Platino Tequila 375ml

Reserva de la Familia® Platino is an unaged tequila with perfect balance and unmatched smoothness. Cuervo’s unique “Esencia de Agave” production method ensures the pure agave notes from the piñas, or hearts of the agave plants, come through intensely in aroma and flavor.

Where It Begins

The process of crafting such a luxury tequila begins around a full decade before the liquid ever reaches your glass, with the planting of 100% blue agave in the estate’s richest volcanic soils.

Careful Selection

Made using only the flavorful inner portion of hand-selected blue agave plants. The agave cooks at distillery La Rojeña for 48 hours total – 36 hours through direct vapor and then 12 more hours with just its own heat.

Aged to Perfection

While Platino is unaged, Reserva de la Familia Reposado and Extra-Añejo garner their complex taste as a result of elaborate aging processes. After resting in barrels of French and American Oak the liquids are expertly blended by Alex Coronado, our Master Distiller.

Hand Packaged

The art of tequila making extends to Reserva de la Familia’s packaging, with meticulous care given to each and every bottle. The entire packaging process, from the application of the unique label design, to the wax seal featuring the Cuervo family crest, is done by hand.