Hennessy XO Lunar New Year 2025 By Shuting Qiu

In 1870, the Master Blender Emile Fillioux crafted a special blend for Maurice Hennessy. More than 150 years later, Hennessy's powerful, balanced "Extra Old" blend remains the cognac of choice for sharing with one's inner circle.

Inspired by traditional Chinese silks and craftsmanship, Shuting Qiu envelops the iconic X.O in an eye-catching, satin-finish red-to-purple gradient enhanced with floral accents. This unique collectible comes in a giftbox with elegant embossing and fabric-like embellishment honoring the Year of the Snake.

HENNESSY x Shuting Qiu Collaboration

To welcome the Year of the Snake, fashion designer Shuting Qiu created an original artwork for Maison Hennessy that honors their shared values.

Like a piece of haute couture, a two-sided tapestry presents a precious play on bold color, vibrant motifs, and time-honored craft.

The work simultaneously evokes the traditional Chinese arts of brocade and embroidery, the texture of snakeskin as it is shed and renewed, and the sinuous movement of the Charente River.

Traditional Craftsmanship Meets Contemporary Boldness

Hangzhou-born, Shanghai-based fashion designer Shuting Qiu is known for her colorful, intricate embroidery and floral motifs that blend traditional Chinese craftsmanship techniques with a unique, contemporary boldness.

A Celebration of Disruptive Opulence

Shuting Qiu's distinctive creative universe brims with joy and energy, expressed in a harmonious association of couture techniques, rich fabrics, bright florals, and unexpected textures.

Past and Future Meet in Cognac

Like Maison Hennessy, Shuting Qiu honors her roots while forging her own path, ever committed to preserving time-honored savoir-faire while pursuing excellence and taking it to new heights.

The Year of "Reimagination"

An original artwork celebrating renewal, positive transformation, and embracing new beginnings.

Shuting Qiu's hometown of Hangzhou, China, is renowned for its traditional crafts, such as brocade and jacquard weaving and intricate hand-embroidery.

For Hennessy, the designer employed those techniques to reimagine florals, incorporating the attributes of the serpent to tell a unique story of movement, transformation, and becoming.

This innovative art piece made for Hennessy features a dual allegory of transformation and rebirth as the snake sheds its old skin and emerges into an opulent, fantastical landscape.

Recalling the grace of the Charente River, the serpent glides from old to new, its glistening red and gold body emerging into a new landscape.

Embroidered flower petals appear in relief, symbolizing craft, opulence, and the promise of spring.