Don Julio 70 Day of the Dead 2025 Limited Edition – Willy Chavarria Artist Series

Introducing the 2025 Don Julio 70 Día de Muertos (Day of the Dead) Limited Edition, a new chapter in the celebrated artist collaboration series with visionary fashion designer Willy Chavarria. Following the success of the 2024 debut, this year’s release features an exclusive new design inspired by the emotional depth and cultural vibrancy of Día de Muertos.

Crafted to honor the Mexican holiday that celebrates life and remembrance, this special-edition bottle showcases Chavarria’s 2025 rendition—blending tradition and fashion-forward artistry into one striking collectible. Wrapped around the iconic Don Julio 70, the world’s first clear añejo tequila, this release represents a perfect fusion of innovation, craftsmanship, and cultural pride.

Launched in conjunction with Hispanic Heritage Month and Willy Chavarria’s 2025 New York Fashion Week showcase, this bottle stands as both a visual statement and a heartfelt tribute—Por Amor—to the enduring spirit of those we honor.

How to enjoy: Experience the remarkably smooth and complex taste of Tequila Don Julio 70 Añejo Cristalino chilled neat or on the rocks, or enjoy it in a classic Don Julio 70 & Soda

• Size: 750 mL
• Strength: 80 proof
• Country: Mexico
• Award: Tequila Don Julio 70 Añejo Cristalino was awarded Gold at the 2023 San Francisco World Spirits Competition
• Leading Mexican-American designer Willy Chavarria brings his unique vision to this limited-edition bottle, featuring his signature style of roses paired with reimagined Día de los Muertos motifs in a tribute to Mexican heritage
• Raise a chilled glass of Tequila Don Julio 70 Añejo Cristalino with loved ones at your favorite rooftop bar or around the table for a celebratory meal