How to find a good Brand Ambassador

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How to find a good Brand Ambassador

 

Are you looking for a Brand Ambassador, but are having difficulty recruiting one? Don’t know how to find a good Brand Ambassador?

Have you been relying on recruitment companies, but have not had the expected results? 

In this article we explain who this figure is, what he/she does and the advantages of using Ricercamy as a partner in the search and selection of profiles in the Marketing sector.

Brand Ambassador:

It must be said that in modern times successful companies are no longer allowed simply to provide quality products or services. They have to develop a strong Brand Identity: a corporate reputation with well-defined projects and values, which is able to retain customers and acquire new ones. It creates with them an identity of views and a sense of belonging; it creates a group spirit along the lines of “fans”, examples of which are the Apple-Android, Ferrari-Porsche, BMW-Mercedes, etc…

In this context the Brand Ambassador operates, a spokesperson for the Brand who supports and spreads the Brand Identity and its corporate values, in order to increase sales, improve the image, conquer market shares, working for a fixed fee.

Usually it is chosen among Bloggers, Opinion Leaders, celebrities of various sectors, but in any case has a considerable following and an irreproachable reputation. In some cases it can also be simply a consumer of the Brand (more or less famous) who has been particularly satisfied with the product/service.

What specifically does the Brand Ambassador do?

First of all, a Brand Ambassador must be well-informed about the Brand’s products or services, agree to bind his or her figure and reputation to the company for an extended period of time, assuming the role of communicator of the Brand as if he or she were part of it, thus becoming its guarantor of quality.

The Brand Ambassador must integrate with the personality of the Brand and at the same time integrate the company with its image so that consumers associate the positivity of the character with the product or service. This figure is often sought among the well-known faces of the environment, but it is not necessary to be an expert in the field. On the contrary, sometimes they are required to be amateurs or almost “nerds”, for example in advertising a kitchen utensil sponsored by a person who is incapable of cooking, perhaps famous in sports, or a car with driving assistance supported by a “notorious klutz” behind the wheel. Sometimes the B.A. chooses himself through a contest among his clients or “fans” or in some cases he “applies and promotes” himself. For example, the blogger who independently promoted “Nutella Day” and, after its success, was contacted for a collaboration with Ferrero.

If this figure succeeds well in the development and affirmation of the Brand, he/she can create among the clients of the “Brand Advocate” faithful people who contribute to the success in a spontaneous, free and disinterested manner through word of mouth, advice and sharing of experiences; gaining the satisfaction of seeing that others share the choices made.

What skills should the Brand Ambassador have?

It is difficult to list specific skills of a B.A., but among the few indispensable ones are:

  • Ability to self-promote with the company and instill the Brand’s willingness to tie its image to it
  • Excellent professional and social reputation
  • Attitude and seriousness in view of a long-term “marriage” with the Brand
  • Ability to develop empathy with one’s target clientele
  • Inventiveness and the ability to diversify the diffusion of the Brand

Obviously this is the era of Information Technology, so very important is the ability and experience of communication in the media, on social networks, on the web and the following.

The profile is completed by important soft skills, such as: aptitude for teamwork, good organizational skills and result orientation.

In the Marketing sector there is a strong competition in the market and the speed in contacting them and a study of salaries are the bases to optimize a selection process.

So, how do you find a good Brand Ambassador?

Ricercamy, a revolutionary and dynamic head hunter, born in March 2012, has, since its inception, been committed to introducing innovative elements into the world of Search and Selection that would improve the redemption of Recruiting activities.

According to a study by Linkedin, 75% of talents are passive and are already working, not proactively looking for new professional opportunities. Only 25% of them take a more consistent interest in actively searching for new job openings. As a result, investing your company’s budget in subscriptions and/or job posting platform offers certainly cannot be the only effective solution.

It is necessary to adopt a methodology that allows you to get to the best candidates: the hunting calls (or Head Hunting as we call it)!

This is how our specialized headhunters find qualified personnel for our clients. The anonymous calls of our consultants are able to intercept any profile with different seniority. Through a very thorough and technical telephone pre-screening, in addition to the personal data, we collect all the specifications on the candidate’s experience necessary to assess its validity and thus allowing the same to access the next step. All this is done and shared in real time through a cloud file. In this file it is possible to work hand in hand with the human resources representative of the client company, who does not have to wait 2-3 weeks to receive the first shortlist of valid profiles, but just a few hours!

The revolution of Ricercamy:

Transparency and immediate sharing is a distinctive trait of Ricercamy, which has been specializing over the years in the search and selection of technical figures in the digital field and thanks to the development of specific skills and knowledge of the profiles sought and the reference market.

Looking for personnel on a daily basis, our head hunters have acquired a know-how and a specialization in their fields, which allow us to be leaders in this market crowded by Recruiters. This allows us to know how to find a valid Brand Ambassador.

Strong of our tools, since its beginning, Ricercamy supports from the smallest realities to the biggest companies in the selection of qualified personnel difficult to find and to insert. Thanks to the SMART commercial offer, our clients ask us to carry out selections that they have always tended to do internally. Since we have certain costs and we do not provide completion fees or exclusivity, they feel free to delegate the management of their vacancies to us. Or else those activities that are more difficult or repetitive, making their work easier.

If you are looking for these profiles, don’t wait!

Still not convinced? Read what our customers say about us.

Schedule an appointment with one of our professionals by finding the most convenient time among these availabilities for a consultation call.

 

Alison Santoro

Ricercamy